About the Company
Verdify is a food tech scale-up that develops digital technology for healthy and sustainable eating. An evidence-based approach and data-driven recipe personalisation are at the core of the technology. Verdify’s engine currently powers the personalized recipe platform Swapmeals.com where recipes automatically match consumers’ nutrition profiles.
Verdify’s personalization engine can be used to tailor most recipes on the internet according to consumer needs and preferences. A proprietary swapping algorithm substitutes non-matching ingredients whilst another algorithm ‘rewrites’ the recipe instructions – making sure the result is tasty and nourishing. Consumers can easily establish a personal nutrition profile on the Verdify website and activate it on Swapmeals.com to find fully personalized and shoppable recipes.
A frontrunner in personalized nutrition
Verdify was selected as one of four Next Heroes in Foodtech 2020 by Foodbytes; as a Top 10 innovation in Nutrition in the Blue Tulip Awards; and as top three companies in the Foodvalley Awards Nutrition & Health 2020. In 2021 Verdify won the Booster '21 award – powered by Food Innovation Hub Europe.
Verdify aims to create a lasting impact on people’s lives through enjoyable, healthy, and sustainable eating. Towards this vision, Verdify has established a set of core values and principles on which the company navigates. The core values and principles are: