About the Company
True personalisation
Verdify is a food tech scale-up that develops digital technology for healthy and sustainable eating. An evidence-based approach and data-driven recipe personalisation are at the core of the technology. Verdify’s engine currently powers the personalized recipe platform Swapmeals.com where recipes automatically match consumers’ nutrition profiles.
AI-powered platform
Verdify’s personalization engine can be used to tailor most recipes on the internet according to consumer needs and preferences. A proprietary swapping algorithm substitutes non-matching ingredients whilst another algorithm ‘rewrites’ the recipe instructions – making sure the result is tasty and nourishing. Consumers can easily establish a personal nutrition profile on the Verdify website and activate it on Swapmeals.com to find fully personalized and shoppable recipes.
A frontrunner in personalized nutrition
Verdify was selected as one of four Next Heroes in Foodtech 2020 by Foodbytes; as a Top 10 innovation in Nutrition in the Blue Tulip Awards; and as top three companies in the Foodvalley Awards Nutrition & Health 2020. In 2021 Verdify won the Booster '21 award – powered by Food Innovation Hub Europe.
Verdify aims to create a lasting impact on people’s lives through enjoyable, healthy, and sustainable eating. Towards this vision, Verdify has established a set of core values and principles on which the company navigates. The core values and principles are:
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